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Tag "Toyota Production System"

Lexus targets a global market for its new luxury yacht

Lexus targets a global market for its new luxury yacht

Lexus’s new LY 650 comes with a price tag of $4.85m for a fully-optioned model. Prestige carmaker Lexus is targeting a global market – particularly areas already familiar with its brand – for its debut luxury yacht; the 19.4-metre flybridge

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OPINION: ‘My other car … is a luxury yacht’

OPINION: ‘My other car … is a luxury yacht’

Luxury carmaker Lexus has ventured into the world of luxury yachts with its debut launch. Car bumper (or fender if you’re American) stickers that proudly proclaimed: “My other car is …” became widely popular about 15 years ago. Among the

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Carmaker Lexus goes beyond the road with luxury yacht launch

Carmaker Lexus goes beyond the road with luxury yacht launch

My other car is a luxury yacht: Carmaker Lexus has launched an ocean-going 19.4-metre flybridge cruiser. Carmaker Lexus has launched a 19.4-metre luxury flybridge cruiser, the LY 650 yacht, working in partnership with American boatbuilder Marquis Yachts and Italian yacht-design

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